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Take soft, premium cotton that won’t shrink, trims that are kind to newborn skin and colours that won’t fade. Add unique British charm and all the practical benefits a busy doting mother expects. Mix in some extreme washability and lasting quality. Ta-da! Beautiful baby clothes, from rompers and play sets to knitwear and special gifts, that make the smallest boys and girls in your life even more irresistible. All together now: ‘Awww’.