Hello, we’re Boden

Founded in 1991 in West London, Boden creates clothes that bring colour to your wardrobe and fun to your life. From prints that help you stand out but don’t sacrifice on comfort to outfits ready and waiting for cocktails, our designs produce surprise, delight and plenty of compliments wherever they go. We aren’t po-faced fashionistas but we’re serious about great style. It’s a very simple formula at Boden: we’ll sort the clothes, you bring the smile.