Choosing the
right materials
Because how we make our clothes matters
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A new viscose
Fun fact: slinky viscose used to be known as ‘artificial silk’. Bad fact: it’s not great for the planet. Luckily, LENZING™ ECOVERO™ branded fibres fixed that.
LENZING™ ECOVERO™ fibres are derived from sustainable wood and pulp, coming from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.
Shop LENZING™ ECOVERO™ fibre styles
A new viscose
Fun fact: slinky viscose used to be known as ‘artificial silk’. Bad fact: it’s not great for the planet. Luckily, LENZING™ ECOVERO™ branded fibres fixed that.
LENZING™ ECOVERO™ fibres are derived from sustainable wood and pulp, coming from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.


Brilliant Baby Boden news
What’s tiny, soft and good all over? Our organic cotton newborn collection, of course. And it’s now GOTS certified.
The Global Organic Textile Standard (GOTS) carries out a strict audit of the supply chain, ensuring that there is no child labour, no discrimination and safe working conditions. Those certified have met these high standards.
Shop organic newborn styles
Brilliant Baby Boden news
What’s tiny, soft and good all over? Our organic cotton newborn collection, of course. And it’s now GOTS certified.
The Global Organic Textile Standard (GOTS) carries out a strict audit of the supply chain, ensuring that there is no child labour, no discrimination and safe working conditions. Those certified have met these high standards.


Kind cashmere
As a proud partner of The Good Cashmere Standard® by AbTF, we support sustainable cashmere production.
The Good Cashmere Standard® considers all aspects of sustainable cashmere production, including ecological, social and economic production such as animal welfare, improving working conditions on farms, and protecting the environment. This also means we can trace our cashmere via an online tracking system.
Shop cashmere Learn more about The Good Cashmere Standard® (This link will open in a new window/tab)
Kind cashmere
As a proud partner of The Good Cashmere Standard® by AbTF, we support sustainable cashmere production.
The Good Cashmere Standard® considers all aspects of sustainable cashmere production, including ecological, social and economic production such as animal welfare, improving working conditions on farms, and protecting the environment. This also means we can trace our cashmere via an online tracking system.
Shop cashmere
Learn more about The Good Cashmere Standard® (This link will open in a new window/tab)
So long, sequins
On average 8 million tonnes of plastic end up in our oceans every year, so we’ve decided to remove all (yep, all) sequins and glitter.
Don’t worry, Mini wardrobes will still have plenty of wow in them. Our designers have got even more creative with bold appliqués, embroidery and some brand-new 3D techniques (we’d tell you more but we think you’ll want to see for yourself).
Shop Mini
So long, sequins
On average 8 million tonnes of plastic end up in our oceans every year, so we’ve decided to remove all (yep, all) sequins and glitter.
Don’t worry, Mini wardrobes will still have plenty of wow in them. Our designers have got even more creative with bold appliqués, embroidery and some brand-new 3D techniques (we’d tell you more but we think you’ll want to see for yourself).
Shop Mini
So long, sequins
On average 8 million tonnes of plastic end up in our oceans every year, so we’ve decided to remove all (yep, all) sequins and glitter.
Don’t worry, Mini wardrobes will still have plenty of wow in them. Our designers have got even more creative with bold appliqués, embroidery and some brand-new 3D techniques (we’d tell you more but we think you’ll want to see for yourself).
Cotton-on
We’ve been signed up to the Better Cotton Initiative (or BCI) since 2018. In 2021, an estimated 617 million litres of water were saved thanks to our sourcing of Better Cotton.
BCI is a not-for-profit organisation (the largest cotton sustainability programme in the world) that helps cotton growers employ more socially and economically sustainable farming methods. So, by buying cotton products from us, you’re supporting more sustainable farming. Good, eh?
Read more about BCI Shop T-shirts
Cotton-on
We’ve been signed up to the Better Cotton Initiative (or BCI) since 2018. In 2021, an estimated 617 million litres of water were saved thanks to our sourcing of Better Cotton.
BCI is a not-for-profit organisation (the largest cotton sustainability programme in the world) that helps cotton growers employ more socially and economically sustainable farming methods. So, by buying cotton products from us, you’re supporting more sustainable farming. Good, eh?
Read more about BCI Shop T-shirts
Cotton-on
We’ve been signed up to the Better Cotton Initiative (or BCI) since 2018. In 2021, an estimated 617 million litres of water were saved thanks to our sourcing of Better Cotton.
BCI is a not-for-profit organisation (the largest cotton sustainability programme in the world) that helps cotton growers employ more socially and economically sustainable farming methods. So, by buying cotton products from us, you’re supporting more sustainable farming. Good, eh?


A not-so-new fabric
All of our new season swimwear – yes men’s, women’s and Mini – is made from recycled fabric (bar the cups and trims – but we’re working on it).
Swimsuits that are kinder to the planet when being made, and a genuine joy to wear? Clever.
Shop women’s swim Shop men’s swim Shop girls’ swim Shop boys’ swim Shop baby’ swim
A not-so-new fabric
All of our new season swimwear – yes men’s, women’s and Mini – is made from recycled fabric (bar the cups and trims – but we’re working on it).
Swimsuits that are kinder to the planet when being made, and a genuine joy to wear? Clever.
Shop women’s swim Shop men’s swim Shop girls’ swim Shop boys’ swim Shop baby’ swim
A not-so-new fabric
All of our new season swimwear – yes men’s, women’s and Mini – is made from recycled fabric (bar the cups and trims – but we’re working on it).
Swimsuits that are kinder to the planet when being made, and a genuine joy to wear? Clever.
Shop women’s swim Shop men’s swim
Shop girls’ swim Shop boys’ swim
Shop baby’ swim


Better denim
Our new season denim pants (yep, men’s and women’s) feature recycled cotton and better cotton*. And guess what? They still look and feel as good as ever.
So where did we find this cotton? Well, it was either pre-loved or discarded during cloth or garment production, and so we’ve saved it from landfill (and saved water energy too) – which you know we’re pretty passionate about.
Shop denim
*80% of the cotton is Better Cotton through BCI
*20% is recycled cotton, Currently 20% is the maximum recycled content we can add to our denim pants without having any quality issues but we are working on increasing the recycled content while maintaining the quality we’re known for
Better denim
Our new season denim pants (yep, men’s and women’s) feature recycled cotton and better cotton*. And guess what? They still look and feel as good as ever.
So where did we find this cotton? Well, it was either pre-loved or discarded during cloth or garment production, and so we’ve saved it from landfill (and saved water energy too) – which you know we’re pretty passionate about.
Shop denim
*80% of the cotton is Better Cotton through BCI
*20% is recycled cotton, Currently 20% is the maximum recycled content we can add to our denim pants without having any quality issues but we are working on increasing the recycled content while maintaining the quality we’re known for
Our aims
Here’s where we’re doing well and want to do better…
Our aims
Here’s where we’re doing well
and want to do better…
100%more sustainable cotton by 2023 through a combination of BCI, recycled and organic cotton
100%of our new-in
adult denim will
have recycled
cotton in
by 2023
100%
of our new-in adult denim will have recycled cotton in by 2023

100%
more sustainable cotton by 2023
through a combination of BCI,
recycled and organic cotton

By the end of 2023 we will have reduced our use of polyester across all departments and will only be using recycled polyester where necessary
100%
of our styles to
be made from sustainable viscose
by 2025
100%
of our styles to
be made from sustainable viscose
by 2025

