The jean fit guide

With cut-to-flatter shapes and fabrics that are wear-all-day-every-day comfortable, our jeans have been created to suit every body. Time to find your perfect match...

The tapered legs

This on-trend style ticks all the boxes: leg-lengthening shape, fitted waist, contemporary feel. Treat your denim collection to this brand-new shape.

• High rise
• Fitted at the waist and tapered down to the ankles
• Ankle skimming

Shop the tapered legs

The super skinnies

A classic, close-fitting cut that hugs you in all the right places. Made from supersoft denim with plenty of stretch, they allow you to bend, to breathe and to look amazing.

• High rise
• Super skinny right down to your ankles
• Full length 

Shop the super skinnies

The skinnies

A more relaxed skinny jean, with a flattering but not-too-tight fit and added stretch for comfort. They'll go with every top you own and make your bum look GREAT.

• Mid rise
• Skinny on your thighs, slim down to your ankles
• Full length

Shop the skinnies

The flares

Play with your proportions to maximise on style. With a statement button-fly, just the right amount of stretch and a forward-thinking shape, there’s plenty to please. 

• High rise
• Fitted at the waist and then flared down to the ankles
• Ankle skimming

Shop the flares

The slim straight legs

The leader of the pack, much loved for democratically flattering all body shapes. Crafted from supersoft denim with added stretch, they always look good.

• Mid rise
• Slim on your thighs, straight right down to your ankles
• Full lengthg

Shop the slim straight legs

The straight legs

Authentically stylish, with a button fly, raw hem and just enough stretch for movability. Welcome them into your wardrobe and they'll soon feel like an old friend.

• High rise
• Slim on your waist and hips, straight down to your ankles
• Ankle skimmingh

Shop the straight legs

The barrel legs

Weekend-ready and slightly slouchy, these jeans have a vintage-inspired feel. Wear them with a waist-cinching belt to exaggerate the shape, or without for a looser, more relaxed fit.

• High rise
• Fitted at the waist with a relaxed, barrel leg
• Ankle skimming

Shop the barrel legs

The bootcuts

With a subtle kick at the ankle, the bootcut is a classic for a reason. Haven't yet experienced their leg-lengthening magic? The time is now.

• Mid or high rise
• Slim on your thighs with a classic bootcut
• Full length

Shop the bootcuts

The girlfriends

What do you get when you combine a tapered straight leg, a relaxed fit and authentic denim with a touch of stretch? These effortlessly cool wardrobe staples.

• Mid rise or high-rise paperbag waist
• Fitted on your waist, relaxed down to your ankles
• Full length or ankle skimming

Shop the girlfriends

The wide legs

A master in flattery, these silhouette-loving jeans drape beautifully, while gently skimming your tummy and thighs. Look to a wide leg for a dose of understated cool.

• High rise
• Fitted on your waist with a wide leg
• Cropped or full length

Shop the wide legs

We're so confident in the craftsmanship of our denim, every pair comes with our 365-day quality guarantee.

Shop them all