The jean fit guide
With cut-to-flatter shapes and fabrics that are wear-all-day-every-day comfortable, our jeans have been created to suit every body. Time to find your perfect match...
The tapered legs
This on-trend style ticks all the boxes: leg-lengthening shape, fitted waist, contemporary feel. Treat your denim collection to this brand-new shape.
• High rise
• Fitted at the waist and tapered down to the ankles
• Ankle skimming
The super skinnies
A classic, close-fitting cut that hugs you in all the right places. Made from supersoft denim with plenty of stretch, they allow you to bend, to breathe and to look amazing.
• High rise
• Super skinny right down to your ankles
• Full length
The skinnies
A more relaxed skinny jean, with a flattering but not-too-tight fit and added stretch for comfort. They'll go with every top you own and make your bum look GREAT.
• Mid rise
• Skinny on your thighs, slim down to your ankles
• Full length
The flares
Play with your proportions to maximise on style. With a statement button-fly, just the right amount of stretch and a forward-thinking shape, there’s plenty to please.
• High rise
• Fitted at the waist and then flared down to the ankles
• Ankle skimming
The slim straight legs
The leader of the pack, much loved for democratically flattering all body shapes. Crafted from supersoft denim with added stretch, they always look good.
• Mid rise
• Slim on your thighs, straight right down to your ankles
• Full lengthg
The straight legs
Authentically stylish, with a button fly, raw hem and just enough stretch for movability. Welcome them into your wardrobe and they'll soon feel like an old friend.
• High rise
• Slim on your waist and hips, straight down to your ankles
• Ankle skimmingh
The barrel legs
Weekend-ready and slightly slouchy, these jeans have a vintage-inspired feel. Wear them with a waist-cinching belt to exaggerate the shape, or without for a looser, more relaxed fit.
• High rise
• Fitted at the waist with a relaxed, barrel leg
• Ankle skimming
The bootcuts
With a subtle kick at the ankle, the bootcut is a classic for a reason. Haven't yet experienced their leg-lengthening magic? The time is now.
• Mid or high rise
• Slim on your thighs with a classic bootcut
• Full length
The girlfriends
What do you get when you combine a tapered straight leg, a relaxed fit and authentic denim with a touch of stretch? These effortlessly cool wardrobe staples.
• Mid rise or high-rise paperbag waist
• Fitted on your waist, relaxed down to your ankles
• Full length or ankle skimming
The wide legs
A master in flattery, these silhouette-loving jeans drape beautifully, while gently skimming your tummy and thighs. Look to a wide leg for a dose of understated cool.
• High rise
• Fitted on your waist with a wide leg
• Cropped or full length
We're so confident in the craftsmanship of our denim, every pair comes with our 365-day quality guarantee.
