Let’s be honest
Let’s be honest
The fashion industry has a lot to answer for when it comes to taking care of people and our planet. And the word sustainability has become used so widely that it has almost lost all meaning.
The greenest thing you can do? Not buy any clothes.
But as we’re in the business of making clothes, we want to ensure they have a life beyond your wardrobe (and never, ever end up in landfill). Mend them. Share them. Put them through their paces. Feel fantastic and then let someone else feel fantastic, too.
Make memories. Make informed choices. Make life as good as it can be. We’ll just make it all a bit brighter, and try to do it all a bit better.

The fashion industry has a lot to answer for when it comes to taking care of people and our planet. And the word sustainability has become used so widely that it has almost lost all meaning.
The greenest thing you can do? Not buy any clothes.
But as we’re in the business of making clothes, we want to ensure they have a life beyond your wardrobe (and never, ever end up in landfill). Mend them. Share them. Put them through their paces. Feel fantastic and then let someone else feel fantastic, too.
Make memories. Make informed choices. Make life as good as it can be. We’ll just make it all a bit brighter, and try to do it all a bit better.

No rubbish clothes
Choosing the best materials

Our journey so far…
By this autumn, almost all of our womenswear clothing will be either polyester free or made from recycled polyester
60% of our cotton currently comes from more sustainable sources and by 2023 it will be 100%
In 2021, an estimated 617 million litres of water were saved thanks to our sourcing of Better Cotton
Over the last decade we’ve donated over £1.5 million (and lots and lots of clothes) to some brilliant charitable causes
Who makes
our clothes?
We want our work all over the world to be ethically sound. So here’s a transparent look at our global supply chain.
Charities
we support
We’re proud to support some brilliant charities who are working hard to make the world a bit brighter.